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This is a guest post by Anand Srinivasan who writes on Internet Statistics news at Tech Crunchies.
Most people start blogging part time hoping to make it full time sooner or later. As a part timer, one of the biggest constraints is time – Even if you are passionate about your subject and can write to any length on the niche you are covering, taking the time factor into consideration, it is pretty much obvious that you need to optimize your time between the different activities on a website.
There are two primary ingredients for a website to grow – content and promotion. In an ideal world, your website can grow real big when you can give your full time to both content and promotion. But as a late-night blog-master, how do you split the few hours you have to do what you should actually do?
The answer to this depends on what stage you are in. Let’s take a beginner’s case first. You just have a few dozens of articles on your website and have a few visitors trickling in from other websites – Is this a good time to promote your article? In my view, No. Even assuming that your website does have pretty excellent content, at this stage of your website, the effort you put into promoting your website does not actually reap any great returns.
A critical aspect of website promotion is in writing to the authorities in your niche to consider linking to your website. A website that is half a month does not exude that kind of an authority that the authority websites will find interesting. Also, with the website being so new, Google expects more of internal links to build up rather than high authority links from other websites. So, for the initial phase, focus on content and just the content.
Fast-forward to a few months down the line when you have around 500 articles on your website. You should have covered most aspects of issues that your niche audience is concerned with. It is time to showcase your website to the best in the business. This is the right time to get your website promoted from other websites. Look out for ‘Guest author’ posts that will bring fresh visitors to your website, write to the best in the business to consider linking to you. These are the kind of links that will help you cement your authority in the niche.
Now fast-forward to a few more months down the line when you have established a good presence in the niche with a lot many websites in the niche having linked to you, you have a lot of repeat visitors, etc. Now is the time to jump on the social media marketing bandwagon. Why? Because this is the stage where people have actually started to trust your website. What you say can has the potential to go viral provided you gather the critical number of followers. Create Facebook groups, take on Twitter marketing and do all that you can to engage with your niche group.
This is the stage where you have thoroughly established your authority. Get ready to take on the biggest in the businesses!
Anand Srinivasan writes on Internet Statistics News at Tech Crunchies. He has also recently launched a KnewThis.
View all posts by Anand Srinivasan, there might be other posts that interest you.
{ 12 comments }
@Anand – congrats on being the first guest blogger on Serradinho and I hope you post more here.
Thanks for opp. George. It shall be my pleasure to write more
.-= Anand Srinivasan´s last blog ..Evolution of the Mobile Advertising Market =-.
@Anand – just to let you know that I fixed the problem and now you will be able to load images when editing the post
I had to install another plugin to give you that option.
Wow..that’s cool..Makes my next post all the more easier
.-= Anand Srinivasan´s last blog ..Evolution of the Mobile Advertising Market =-.
Not really related to promotion, but I also recommend people to save their personal posts until they get regular readers. In the beginning I recommend you all to create pages like mine about niche sites where I in the beginning could rely on traffic from search engines.
When it comes to promotion you can never do enough. Guest blogging is a great method to receive both attention and backlinks to your own posts.
.-= Stefan´s last blog ..Get People to Work For Free =-.
I had been in deep thinking about focus to content first or also do unlimited advertiser. And i decide that i focused in content first, then The promotion will do after content is in stable state
.-= Dana@Online Knowledge´s last blog ..Install Favicon and make difference =-.
Man am coming here after about 2 weeks and looking at the better customised of your thesis.
AMAZING! I’ll refer anyone who wanna customise theirs to you.
Back to the post, I think when a new blog start it need to not be in a hurry to just bombard with articles. Better keep it slow and promote at same time. Then once it reaches a good stage, then thee can increase the post count but still promotion must not stop.
@Kurt – thanks man for the kind words. Been working hard to customize it and get it right.
It think a blog there is no requirement. I think it’s unlimited. Blogs can never get enoguh promotion. The more promotion the more backlinks and traffic. You need to continually market your blog to keep traffic steady.
There’s so many ways to promote your blog.
Nice Post.
.-= Teen Blogger´s last blog ..Are Make Money Online Ebooks Winners Or Losers =-.
Promotion for blog is an ongoing process . The only fact to remember is that it should always be right promotion on right time. Nice article .
.-= Ruchi´s last blog ..How PR and SEO can work together =-.
@Ruchi – blogging in general is always on going, I doubt that will ever change.
True, blog promotion is a continuous process and it never ends specially as your blog grows and as your readers grow in due time.
Nice article.
.-= Alexs´s last blog ..Let Us Define What is Keyword Density =-.
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